Legal and Privacy Policy

We care about our users’ privacy and we want to ensure a pleasant experience for you while navigating this website. On this page, we would like to inform you about:

We are Bjørn Thorsen A/S, (further referred to as ‘BT’). Our website address is: https://www.bjorn-thorsen.com/. Below is our company information.

Bjørn Thorsen A/S

Søholm Park 1

2900 Hellerup, Denmark

Phone: +45 35 43 88 43

VAT no.: DK89810418

The terms contained in this notice apply to your access and use of material on this site. The information on this site is provided for your use and convenience and is subject to change without notice. All the information on this site is © copyright of BT, 2020. Our company may revise this legal notice at any time by updating this posting. You should check this website from time to time to review the current legal notice, because it is binding on you. Certain provisions of this legal notice may be superseded by expressly designated legal notices or terms located on particular pages on this website.

This site is protected by copyright, other intellectual rights and all analogous rights. It is published by BT and may not be reproduced, transmitted or made available on a network without the prior written permission of BT.  All other rights are reserved. Deep linking or framing to this site is not permitted. All links must go to https://www.bjorn-thorsen.com/. Any attempt to display this site within the frame of another site is expressly forbidden. We request you not to link directly to any other pages on this site unless you have our written permission to do so and we do not accept any responsibility or liability for access to material on any other site linked to this site.

Links to third party websites on this website are provided solely for your convenience. If you use these links, you leave this website. Our company does not control and is not responsible for 3rd party websites or their content. Our company therefore does not endorse or make any representations about them, or any material found there, or any results that may be obtained from using them. If you decide to access any of the third party websites linked to this site, you do so entirely at your own risk and you agree that BT has no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any such third party.

The trade marks, logos and brands shown on the site are the property BT or supplying partners and no rights are granted to use any of them without the written permission of BT, or the concerned supplying partner as the case may be. Furthermore, no legal responsibility is accepted for any errors or omissions in the information contained on this site, whether such errors or omissions result from negligence, accident or any other cause, and no responsibility is accepted with regard to the standing of any companies mentioned within this site.

Customer Privacy Notice

This Customer Privacy Notice governs the collection, disclosure and use of personal information and data relating to potential and existing customers (“you”) of Bjørn Thorsen A/S, further referred to as ‘BT’ (a company registered in Denmark with registration number DK89810418, whose registered office is at Søholm Park 1, 2900 Hellerup) and its associated entities (together “we”, “us”, or “our”). Such associated entities may be located outside of the European Economic Area. This Customer Privacy Policy provides you with details about the personal information we collect from you, how we use your personal information and your rights to control personal information we hold about you.

We are committed to your right to privacy and will only process personal information you provide to us in accordance with applicable data protection laws.

Please read this policy carefully as it explains the personal information we collect about you and how such personal information is handled. By your continued use of our services (including our websites), you confirm that you have read, understood and agree to this Customer Privacy Notice in its entirety. If you do not agree to this Customer Privacy Notice in its entirety, you must not use our products or services. Please check back for updates regularly, as we may amend this Customer Privacy Notice from time to time.

If you have any questions about how we collect, store and use your personal information, please contact us by email at cs@bjorn-thorsen.com or write to us at the following address: 

Att: Data Compliance Officer, Bjørn Thorsen A/S, Søholm Park 1, 2900 Hellerup, Denmark.

Collection of personal information

On this website, we collect personal data generated from technical processes such as contact form, newsletter form, as well as cookies, analytics, and third party embeds from users and site visitors.

Contact form 

The Contact form collects the name and email address of the person together with the message submitted. This data is only used for customer service purposes. The information submitted through this form is NOT used for marketing purposes. It is only stored until it has been sent to the relevant person in the organization to handle the message from the user. If, throughout the communication process with the relevant representative from our organization, the person becomes interested in our products and services, their consent will be asked for their data to be introduced in our database of contacts. When this happens, they can receive newsworthy information regarding products or services they are interested in. 

How can we help form 

The “How can we help” form collects the name and email address of the person together with the message submitted. This data is only used for customer service purposes. The information submitted through this form is NOT used for marketing purposes. It is only stored until it has been sent to the relevant person in the organization to handle the message from the user. If, throughout the communication process with the relevant representative from our organization, the person becomes interested in our products and services, then the person becomes a prospect or a lead. In such a case, their consent will be asked for their data to be introduced in our database of contacts. When this happens, they can receive newsworthy information regarding products or services they are interested in. 

Why we collect your personal data

The reason why we collect your personal data is to be able to provide you with the best possible customer service and information regarding the products or services you are interested in, as well as to respond to your enquiries for payment processing and/or provision of goods and services to you. We also process your personal information where we are required to do so by law and for the exercise or defense of legal claims.

We also ask you to give consent to using cookies on our website so the technical interfaces can retain information about your browsing preferences. We use this data to track your journey on our website and to optimize your experience. 

From time to time, we may contact you for research purposes, or to tell you about our special offers and other services in accordance with your contact preferences. Where appropriate, we will obtain your consent to do so. If you no longer wish to receive communications from us, please follow the ‘’unsubscribe” instructions provided in any of those communications.

If we intend on using your personal information for any other purpose, we will let you know how we intend to use it when it is captured.

We will only process your personal information for specific purposes listed above or for any other purposes specifically permitted by law. Your personal information will only be processed to the extent it is necessary for specific purposes listed above.

Legal basis for processing data

We will only process your personal information where you have consented (which you may withdraw after giving it, Art. 7 of GDPR), in order to perform a contract with you, or where the processing is necessary for our legitimate interests or the legitimate interests of others, for example, for market research purposes or, where you are an existing customer, to promote our goods and services or where we feel it relevant to your role as a business professional to inform you about new services and products.  This will always be done in a reasonable manner and an option to unsubscribe will always be provided.

If we process any personal information of a sensitive nature (for example, dietary requirements), we will only do so where a further legal basis for processing is met, usually this will mean that you have given your explicit consent (which may be withdrawn at any time after giving it). At a time when this personal information is no longer needed (for example, after an event has closed), we will remove this personal information in a safe and secure way.

Storage of your personal information

A user who submitted a message via Contact form – Data stored until message is handled by our Customer Service or Sales teams.
A user who submitted a message via How can we help form – Data stored until message is handled by our Customer Service or Sales teams.
A user who signed up to the newsletter – Data stored until user unsubscribes voluntarily or revokes his consent to the newsletter by notifying us directly at cs@bjorn-thorsen.com.
A user who gave oral or written consent to one of our Sales representative to have his data included in our database of contacts – Data stored until user unsubscribes voluntarily or revokes his consent to receiving any type of information by notifying us directly at cs@bjorn-thorsen.com.

Website usage and cookies

If you are using our websites, we may use your IP address to help diagnose problems with our server, or to administer our websites. We may conduct analyses of user traffic to measure the use of our sites and to improve the content of our websites and our services. These analyses will be performed through the use of IP addresses and cookies.

We may also use cookies to provide you with more tailored information when you return to our websites. A cookie is a piece of information that is stored on your computer’s hard drive by your web browser. Most browsers accept cookies automatically, but usually you can alter the settings of your browser to prevent automatic acceptance. If you reject the use of cookies, please note that the efficient operation of the website that you are using may be affected.

Cookies policy

Your use of our website indicates your consent to the cookies described in this policy. The legal basis for the use of cookies is Art. 6, paragraph 1 of GDPR (consent to processing for statistical purposes, to optimize presentation or for marketing purposes). If the consent to the use of cookies is not given, some offers of the website cannot be used or only used incompletely. 

What are cookies?

A web cookie, a commonly used data collection technology, is simply a piece of text, which can be placed on the browser of your personal computer or mobile device and subsequently read as you visit a website. A cookie may be a session cookie, that is, a cookie that remains on your browser while you are logged on to a particular website and then disappears when you close your browser, or it may be a persistent cookie, a cookie that remains on your browser over a period of time. Information from a cookie may be collected and used in aggregate form. Alternatively, data may be collected into an individual profile or record. That individual record may either be unique but anonymous, or the profile can be linked with information that identifies you as an individual. You can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. If you choose not to receive our cookies, we cannot guarantee that your experience with the site will be as quick or responsive as if you do receive cookies. You can learn more about cookies at www.allaboutcookies.org.

Which cookies do we use?

Necessary cookies

PHPSESSID – Preserves user session state across page requests. – Expires after one session

elementor – Supports back-end page build-up. – It is persistant

wordpress_test_cookie – Checks if the user’s browser supports cookies. – Expires after one session

Statistic cookies

_ga – Registers a unique ID that is used to generate statistical data on how the visitor uses the website. – Expires after two years

_gat – Used by Google Analytics to throttle request rate. – Expires after one day

_gid – Registers a unique ID that is used to generate statistical data on how the visitor uses the website. – Expires after one day

_collect (google-analytics.com) – Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. – Expires after one session

Marketing cookies

_collect (google-analytics.com) Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. – Expires after one session

bcookie (linkedIn) – Used by the social networking service, LinkedIn, for tracking the use of embedded services. – Expires after two years

bscookie (linkedIn) – Used by the social networking service, LinkedIn, for tracking the use of embedded services. – Expires after two years

lidc (linkedin) – Used by the social networking service, LinkedIn, for tracking the use of embedded services. – Expires after one day

The website also uses cookies that are strictly necessary for the technical operation of the website, they contain no personal information and are not read by third parties.

Third party websites

Our services may contain links to other websites operated by third parties. Please note that this policy applies only to the personal information that we collect through our website and we cannot be responsible for personal information that third parties may collect, store and use through their website. You should always read the privacy policy of each website you visit carefully.

How you can control cookies?

The cookies we use are important to your experience on our website. Our sites and services, or parts of them, may not work properly without these cookies. Your use of our websites indicates your consent to the cookies we have described in this Policy. However, if you should wish to revoke that consent, or any part of it, at any time you may control cookies through Browser Controls. Most browsers offer you ways to control or block cookies. These browser controls will usually be found in the “options’ or “preferences” menu. For more help, you may look at the “Help” settings of your browser.

Third party data sharing

We will only disclose personal information about you internally and to third-party suppliers who perform certain functions on our behalf, such as: supply of goods and services, for website administration, technical IT support, data maintenance, marketing activities, or elsewhere when you have consented to such disclosures, or where such disclosures are required or permitted by law.

We take responsibility for the data that we collect about you and require those third-party suppliers with whom we share your data to apply an appropriate level of protection as compliant with the law. When necessary, we ensure that we have a relevant data processing agreement in place with each third party that we work with to ensure they are compliant with privacy and data protection laws.

Any data shared with our approved third parties will be secured and/or encrypted for its protection. If you do agree but later change your mind, you may contact us and we will ensure any activities stop as soon as possible.

Integration of Services and Third Party Content

The Bjørn Thorsen A/S (further referred to as ‘BT’) website may contain links to other websites that are not under our control and for which this Privacy Policy does not apply. If you use the links provided to access other websites, the operators of these websites may collect information about you that they use in accordance with their privacy policies, which may differ from ours. The website may also offer you the opportunity information about the sample company, to share or follow the website or the products and / or services available through it using social networking functionality (e.g. “share” button). We offer this functionality to interest the members of your social networks in the website and to give you the opportunity to share and follow opinions, messages and recommendations about the website with your contacts. However, you should be aware that if personal information is shared on a social network, that information may be collected and made public by the social network provider, including through internet search engines. You should always read the privacy policy of every webpage you visit or any social network you use to disclose information in order to be aware of your privacy practices.

We rely on the legal basis of Art. 6, paragraph 1 of GDPR of the following third-party providers:

Google Analytics

BT uses analytics services from Google Analytics for improving user experience on its site and to follow user traffic of BT site. Google Analytics can be disabled with this add on tool https://tools.google.com/dlpage/gaoptout. Please note that this opt out is specific for each browser and device.

More information about how Google Analytics is used by BT can be found here

To provide website visitors with more choice on how their data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the website itself or to other web analytics services.

The data generated by Google Analytics cookies about your use of this website are transmitted to a server of Google and stored there. The IP address you have used while visiting this website is only stored in an anonymous form (via a non-reversible reduction of the IP address). You can prevent the collection of data generated by the cookies of Google Analytics and related to your use of the website (including your IP address), their transmission to Google as well as the processing of this data by Google Analytics, by clicking here.

Social plugins from LinkedIn

We use so-called social plugins provided by the social network LinkedIn Inc.

LinkedIn is operated by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”). An overview of LinkedIn’s plugins and how they look like is provided here.

LinkedIn’s privacy policy is available here.

Social sharing 

We use third party social media widgets or buttons to provide you with additional functionality to share content from our web pages to social media websites and email. Use of these widgets or buttons may place a cookie on your device to make their service easier to use, ensure your interaction is displayed webpages (e.g. the social share count cache is updated) and log information about your activities across the Internet and on our web sites. We encourage you to review each provider’s privacy information before using any such service.

Transfer of personal information

We may transfer your personal information at any time to our associated entities and other members of our group of companies: Customized Compound Solutions A/S, Nordic Grafting Company A/S, Nordic Formulation Technology A/S, Klarsø A/S, Digital Serigraphic Technologies A/S, Björn Thorsen AB, Bjørn Thorsen SAS and BT Solutions Zhuhai Co., Ltd.

Please be aware that countries outside of the European Economic Area (EEA) may not offer the same level of data protection as Denmark. However, we ensure that we have a relevant data processing agreement in place with each third party outside the EEA to ensure they are compliant with privacy and data protection laws. We will make sure that any transfer of your personal information by us will be secured and/or encrypted for its protection.

Security of personal information

We use reasonable and appropriate administrative, technical and organisational measures to safeguard personal information against loss, theft and unauthorised uses, access, disclosure, modifications or destruction. We take steps to regularly validate the personal information we hold to ensure that the information is accurate and, where necessary, up to date. Information that is no longer required for any valid business purpose, and that we are not required to keep pursuant to any applicable law, will be routinely destroyed by secure means.

Making automated decisions

We do not ordinarily use personal information for the purposes of automated decision-making. However, we may do so in order to fulfil our legal obligations, in which case we will inform you of any such processing and provide you with an opportunity to object, or in the setup and execution of automated marketing campaigns where you will always have the option to unsubscribe.

Your rights to the processing of your data information

The subject has the right to ask the person responsible for confirmation of the processing of personal data concerning him or her; if this is the case, it has a right to information about these personal data and to the information listed in GDPR, Art. 15.

Right to correction: The data subject has the right to demand from the person responsible without delay the correction of inaccurate personal data concerning them and, if necessary, the completion of incomplete personal data (GDPR, Art. 16).

Right to cancellation: The data subject has the right to demand from the person responsible that personal data relating to him/her be deleted without delay, provided one of the reasons listed in detail in GDPR, Art. 17 applies, e.g. if the data is no longer needed for the purposes pursued (right to delete).

Right to restriction of processing: The data subject has the right to require the person responsible to restrict the processing if one of the conditions listed in GDPR, Art. 18 is fulfilled, e.g. if the data subject has objected to processing for the duration of the review by the controller.

Notification obligation: The data subject has the right to be informed about the recipients of personal data. The controller shall notify all recipients of any correction or erasure of personal data or a restriction on processing under GDPR, Articles 16, 17 (1) and 18, unless that proves impossible or requires disproportionate effort. (GDPR, Art. 19)

Right to data portability: The data subject has the right to receive the personal data concerning him or her provided to a responsible person in a structured, common and machine-readable format. It also has the right, if technically feasible, to obtain the transfer of this data to another person responsible (GDPR, Art. 20).

Right to objection: The data subject has the right, at any time, to object to processing of personal data for reasons arising from his or her particular situation. The controller then no longer processes the personal data unless he/she can demonstrate compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves the assertion, exercise or defense of legal rights (GDPR, Art. 21).

Right to complain: without prejudice to any other administrative or judicial remedy, each data subject has the right to lodge a complaint with a supervisory authority if the data subject considers that the processing of personal data concerning them infringes the GDPR (GDPR, Art. 77). The data subject may assert this right with a supervisory authority in the Member State of his or her residence, place of work or place of alleged infringement. 

These rights may not apply in some cases, including where we must comply with legal requirements, where it would violate the rights of someone other than the individual requesting access, or (in the case of your right to request access to your personal information) where the request is manifestly unfounded or excessive.

If you would like to request access to, correction, amendment, or deletion of your personal information, please contact us using one of the methods mentioned above in section Customer Privacy Notice. We may request specific information from you to confirm your identity.

Changes to privacy policy

We reserve the right to add to or amend this privacy policy at our sole discretion, without prior notice to you. Please review our privacy policy on a regular basis to make sure you have read the latest version and you understand what we do with your personal information. Your continued use of our services or our websites following the posting of changes to these terms means that you consent to those changes. Last modified: 24/04/2020