Discovering the World of Colors: Sun Chemical’s Pigment Finder

Sun Chemical's Pigment Finder is a state-of-the-art digital tool designed to help select the most suitable pigments for various applications.

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From vibrant paintings to eye-catching packaging, the right pigments play a crucial role in making the world around us visually appealing. Sun Chemical, a leading manufacturer of pigments and performance materials, has revolutionized the process of finding the perfect pigment with their Pigment Finder tool.

Pigment Finder – a digital guide to colors

Sun Chemical’s Pigment Finder is a state-of-the-art digital tool designed to streamline the process of selecting the most suitable pigments for various applications. Whether you are looking for pigments in plastics or coatings, this tool serves as a valuable resource in the customer’s quest to discover the perfect match. Pigment Finder is a self-service platform that allows users to search and compare products and access technical product information, data sheets and pigment certificates.

How it works

The Pigment Finder is an intuitive web-based platform that combines cutting-edge technology and Sun Chemical’s extensive pigment knowledge. Users can access the tool through Sun Chemical’s website or compatible applications. Only registered and validated customers can be users of the platform. The approval process needs to be done in order for registrants to see the full document range.

To start, the user inputs their specific requirements, including color space, application method, and desired properties. Once the user submits these inputs, the Pigment Finder leverages its extensive database of pigments and related information. It rapidly narrows down the options, presenting the user with a curated selection of pigments that best match their criteria. This process eliminates the need for time-consuming trial and error, enabling users to make informed decisions quickly and efficiently.

Sun Chemical Pigment finder
Create your colorful world with Pigment Finder! | Color Materials (

Digital Pigment Catalog in Pigment Finder

Sun Chemical has recently introduced a digital pigment catalog for registered users of its Pigment Finder online platform. Using a variety of filters such as industry, color space, brand or chemistry, Pigment Finder users can now create customized product catalogs from the complete Color Materials portfolio. These customized catalogs provide an overview of the most relevant technical data points for selected portfolios and can be exported or saved in users’ accounts.

Benefits to the customers

Time-saving: Traditionally, the process of finding the perfect pigment involves conducting numerous tests and evaluations. With the Pigment Finder, customers can significantly reduce the time and effort spent on research and development.

Enhanced efficiency: The tool’s ability to present a curated selection of pigments saves users from browsing through an overwhelming catalog. This streamlined approach ensures that customers can make decisions with confidence, without compromising on quality.

Cost-effectiveness: By reducing the need for extensive testing, the Pigment Finder helps customers optimize their pigment selection process, leading to cost savings in the long run.

Access to expertise: Sun Chemical’s vast experience in the pigment industry is integrated into the tool, providing users with access to invaluable expertise and insights.

Environmental awareness: Thanks to automatic updates, digital catalogs reduce the need for printing and distributing physical product brochures which can quickly become outdated and thrown-away. Furthermore, in celebration of the launch of digital catalogs and to promote user registration, Sun Chemical planted 5,000 trees in May for a total of 4,850 registered user accounts. The trees were planted through One Tree Planted, a non-profit organization focused on reforestation with the vision to make it simple for anyone to help the environment by planting trees. To reflect the global participants of the initiative, Sun Chemical divided the planting of 5,000 trees into three different projects in the Americas, Asia Pacific and the EMEA region.

For more information about Sun Chemical’s Pigment Finder and how to use the digital catalogs, visit

Bjørn Thorsen represents Sun Chemical in the Nordics & Baltics

Sun Chemical’s high performance pigments and preparations for coatings and plastics are distributed in the Nordic and Baltic countries by Bjørn Thorsen A/S. For any further questions regarding the Pigment Finder or inquiries regarding various products, please contact industry experts for Advanced Polymers – Emil Ström at and for Coatings, Adhesives and Sealants – Jonny Lönnerberg at

In conclusion, Sun Chemical’s Pigment Product Finder tool is a game-changer for anyone seeking the perfect pigment. Its efficiency, time-saving capabilities, and access to Sun Chemical’s expertise provide customers with an unparalleled advantage in the world of colors.

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